Barry M has always been Cruelty Free but now we’re proud to be doing more to help raise awareness and funds for the natural world.

Barry M’s WILDLIFE® collection was created to give back to nature. 20% of net profits from the sale of all Barry M WILDLFE® products go to conservation and wildlife charities who are working to make a difference.

Our first Limited Edition WILDLIFE® Collection featured four endangered species from around the world; WILDLIFE® ‘Tiger’ and WILDLIFE® ‘Snow Leopard’, WILDLIFE® ‘Pangolin’ and WILDLIFE® ‘Rhino’, plus a range of 6 Nail Paints and 3 Lip Balms, all support the David Shepherd Wildlife Foundation (DSWF). You can find out more about these species and DSWF later on this page.




Although often overlooked, insects are fundamental to our ecosystem and many are now endangered in the UK.

To raise awareness for these species we’re working with a charity with extensive experience of conservation in Britain, the People’s Trust for Endangered Species (PTES). Funds from the sales of Barry M’s British WILDLIFE® palettes will go to the charity to help fund projects that support insects throughout the UK.

People’s Trust for Endangered Species

PTES works to ensure a future for endangered species in the UK and throughout the world. The charity protects some of our most threatened wildlife species and habitats, and provides practical conservation support through research, grants, educational programmes and wildlife surveys.

In the UK, PTES is currently working hard to help hazel dormice, hedgehogs, water voles, noble chafers, stag beetles, traditional orchards, native woodlands, wood pasture and parkland and hedgerows.

Why British Wildlife?

A quarter of Britain’s native insect species are at imminent risk of extinction. Species such as bees, butterflies and beetles are all in decline.

Insects play vital roles in the ecosystem. Pollination is carried out by bees and butterflies – as well as some ants, flies, beetles and wasps. So the continuation of most plant species is dependent on them. Not only is this important for wildlife habitats, but also for humans, who rely on effective pollination for food. Due to habitat loss, insecticides and climate change, bee and butterfly numbers have been declining for many years.

As for beetles, they are prominent decomposers and, as predators, they reduce populations of problem insects.

In terms of our three Butterfly, Bee and Beetle palettes, PTES is already working on various related projects which we will now help to support and develop:







How can we help?

Populations of the UK’s most important wild animal species have plummeted by an average of 60% since 1970 and a recent report described the UK as ‘among the most nature-depleted countries in the world’. These losses mirror the global loss of wildlife, which many scientists say is the start of a sixth mass extinction on Earth and is undermining the natural life-support systems that humanity relies on.

Gloomy? Perhaps… but, if we act now, we can all make a difference. The world is changing and we want to be a part of that change.

To find out more about the work of People’s Trust for Endangered Species, visit their website.


Barry M launched WILDLIFE® in 2019, a beauty collection where every product sold provides a donation to the animal it champions.
This simple idea is one of the many reasons we chose to work with David Shepherd Wildlife Foundation. In the same way as DSWF, Barry M’s WILDLIFE® products will now champion and give back to the animals they feature: 

"I set up my foundation with the sole purpose of giving something back to the animals that helped me achieve success as an artist. At a time when the world's wildlife is under such devastating pressure from expanding human populations and the illegal trade, it seems fitting that we take a step back and reflect on the sheer beauty and diversity of our natural world and what could be lost if we do not truly appreciate the value of the world around us." - David Shepherd

Protecting WILDLIFE® Tigers

Protecting WILDLIFE® Snow Leopards

Protecting WILDLIFE® Pangolins

Protecting WILDLIFE® Rhinos

David Shepherd Wildlife Foundation

David Shepherd Wildlife Foundation (DSWF) is a highly effective wildlife conservation charity, founded by the late, great, wildlife artist and conservationist, David Shepherd CBE FRSA (1931-2017). The charity seeks to help save endangered wildlife around the world.

DSWF works to fight wildlife crime, protect endangered species, and engage local communities to protect their native wildlife across Asia and Africa.

Through dedication and hard work, DSWF has influenced policy, shifted attitudes and provided an unwavering voice for wildlife conservation, from grass-roots to the world stage, for 35 years. They work hard to maximise the impact of every donation received and – to date – have invested over £9.5m in wildlife conservation projects.